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Pop’s purple maestro Prince was on to something with his ‘Kiss’.

domain age checkerHe wouldn’t have been thinking about search engine optimisation or domain maturity as an indicator of intent. But he was right on the money that sometimes it’s not easy to work out who is acting their age. Anyhow, a blasting all-time-classic song is as good a place as any to start a domain age checker article.

What is domain age checking?

Why does it matter and why would you check to find out if a website is acting it’s domain age or hiding its shoe size?

We’ve all been lured in by websites that create an impression of a mega-company that’s rocking the world

Then do a little background clicking and something doesn’t quite add up. You realise you’re dealing with a smokescreen and what looks like a rock solid company isn’t much more than a university project.

The business you are looking at is still in short pants and something’s not right mama.

Domain age checking is simple and useful; the results can help underpin significant business decisions. It’s easy to get accurate results about the age of domains using a domain age checker tool.

Real use case of a domain age checker in action to stop fraud

At Email Hippo we see our share of start-up wannabe companies in the email validation business.

Two years ago, a domain popped up that we traced back to Tangiers, Africa. The people behind the domain tried to create the impression online that they were agents for us by copying our branding and linking to our site without our permission. To our eyes, it wasn’t a great job, but some people were fooled by the distinct brand colours and a mash-up of our eye catching logo. We spotted the domain from our link checking, an internal blacklist alert and when we received a strange support query that made no sense to us.

The domain was the shop-front for sneaky fraudsters phishing. They were trying to harvest email addresses, by taking payment in advance for processing email address lists that would never be validated. They were just taking money and stealing email data and credit card details for reselling.

We reported them to their domain registrar and did what we could to cut off their oxygen and get them shut them down quickly, but in the meantime, who knows how many people they stole from?

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